Innovation
Let’s work together to modernize floor cleaning solutions
Innovation in Floor cleaning solutions
Innovation; one of our most important core values. To innovate in floor cleaning solutions is to thrive and grow. Two things we most definitely want for our company.
Growth needs to be sustainable. Increasing production volume is not enough. Therefore, we would rather develop valuable cleaning solutions that can be scaled easily and are truly innovative. This is how we distinguish ourselves from our competitors. As a family-owned company, we can think ahead and act fast. We have the cleaning solutions for tomorrow’s challenges, today.
With our flat organizational structure and informal culture, we have created an environment where thinking outside the box is stimulated. KPI’s aren’t the only goal. New ideas and innovations are just as important. Overall, this type of work environment is incredibly important when developing new solutions.

Our Innovative ProductS
“I believe you have to be willing to be misunderstood if you’re going to innovate.”
Aranka van den Berge (PIT team member)
Collaborations
New concepts and ideas flow from new needs. Many that you didn’t even know you had. Therefore, we develop our new cleaning products in collaboration with our clients.
They know exactly what their businesses need and have clear ideas on which cleaning processes need to be streamlined and modernized. These close collaborations are built on trust and strong partnerships. Thus, this means sharing valuable information, being committed to the process, and building strong relationships with one another. This enables us to truly cooperate with our partners. In turn, this helps us translate our clients’ wishes into new usable products.
So whether it’s about modernizing abrasive pads or about creating something completely new; We’ll make it happen. Together. This is open innovation at its finest.
We have already developed over 50 brand-new products in collaboration with our clients and hope to create many more.
Above all, we’ll get the job done. Whether it’s about modernizing an existing floor and steam cleaner or creating completely new floor cleaning solutions.
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Product Innovation Team
In order to keep innovations top of mind we created a Product Innovation Team (PIT team). Our PIT team is dedicated to producing innovations and managing them. The team has carefully been assembled. This way, we assure that all members have different expertise and background. This includes R&D, Sales, Marketing, Purchasing, and Production. The team uses information gained directly from our clients. For example, challenges they face and concrete client requests to aid the development of new cleaning solutions and innovations.
Moreover, we also keep track of trends and challenges in the markets. By using this information, we develop long-run solutions proactively. At Flash, we don’t limit ourselves to the country’s borders and search for new, sustainable materials and technologies in cleaning solutions all over the world. In addition, we look at what we can learn from other industries and how we can implement these findings within our innovations. And if it doesn’t exist yet? No problem at all, we’ll create it ourselves.
Do you have a problem that needs solving? Contact the PIT team and let’s collaborate.

Areas of innovation
Innovation isn’t subject-specific. Instead, it can be found in any kind of area – as long as performance can be improved and modernized. Improving product performance, making the product ‘greener’, or innovations in hygiene and ease of use. It’s all possible. Yet, whatever we do – saving material, time and costs are always at the centre of our innovation process.
- Improve product performance
- Make the product "green"
- Innovations in hygiene
- Innovations in ease of use