Private label products are often associated with lower-cost products. However, in contrast to that, we always aim to design and produce high-quality products. We strongly believe that our products should support the best cleaning performance for our customers. Therefore, producing the cheapest product is never our goal. In our Product Innovation Team, we research and create product innovation processes, that truly help our private label customers by supplying them with only the best cleaning products. The result? Not only our private label products are cheaper than an A brand.  But more importantly: the cleaning performance is better.

Creating your own private label increases the control over pricing, sales and distribution. Moreover, it creates a strong brand identity and improves customer loyalty and recognition. Private labels make it more difficult for competitors to supply similar products for the same price. A wholesaler will compare prices, giving private labelling a huge advantage. Whether you need polypropylene wipes or a sustainable floor mop. Flash is there for you.