The time flashed before our eyes! It feels like we just left 2023. Meanwhile, seven months have passed and many Flash members are enjoying their summer holiday. This break is important because we have all worked very hard to achieve everything that we have been able to achieve in these months. Let’s give you a little summary of 2024 so far:
Behind the Scenes: Our Marketing Kickoff!
We’re growing, and we wanted to invest in marketing to get our eco-friendly innovations out in the world. A marketing department was created for social media posts, newsletters and blog posts. Just like this one.
In the era of social media and video marketing, we didn’t want to fall behind. To kickstart our marketing activities, we worked on a video project behind the scenes. We wanted to showcase our products better and stay on trend by making videos for all of you. We are very proud of our eco-friendly innovations, and this is the perfect opportunity to show them to you.
Lights, camera, and action! 🎬
We wanted to shine some light on our WET2GO Ready Mop ProGen by making a promotional video. Through our journey, we’ve crossed paths with a vibrant new ally in the world of video production—Vidox Media. Together we’ve been able to make an awesome promotion video.
Fun fact:
One of the models is actually our production planner Sven! Our amazing colleague came straight out of our office and he wasn’t quite ready to play the part of a fitness instructor. Luckily for us, the instructor who was working that day didn’t mind parting with his sportswear for a minute. We all had a great time behind the scenes.
You can find the video below, the text is continuing after the video.
We’re on a roll!
After our WET2GO Ready Mop ProGen promotional video, we wanted to shoot some product videos to explain and show our products even better. After weeks of
planning, the time finally came. Together with our friends from Vidox Media, the Flash models and our Sales Manager Harrie, we started shooting. With our amazing Interclean stand as our décor.
The day started early. With the lights and a camera at our disposal, we got to work. The models did an amazing job, and the video’s came alive much faster than anticipated. It was still a long and tiring day, but the results are amazing!
Curious? Just wait and see; we will post some of the video’s in the coming months with some other amazing new content.
Stay tuned!
The launch of our innovative products
This year, we have launched new products: The Vegatex, Vega Wipe, Vega Mop and the new addition to the WET2GO product line: WET2GO Ready Mop ProGen.
Vegatex
Our new compostable dust mop, Vegatex, is 100% plastic-free, impregnated with vegan impregnation, perfect for excellent dust and dirt removal.
Vega Wipe
Just like the Vegatex, our Vega Wipe 100% plastic-free and the wipes have a low weight, ensuring minimal waste. This wipe is perfect for spot cleaning and can be used dry or wet.
Vega Mop
The Vega Mop is a mop that can be used on both sides, making this a perfect mop for single use wet cleaning. This mop is plastic-free and bio-based, and there is no washing needed.
Cleanovation = Greenovation!
We believe that great cleaning and eco-friendliness can go hand in hand, and we prove it with these amazing products. You can read our CSR strategy for more information.
WET2GO Ready Mop ProGen
This is the instant problem solver that you need! This pre-wet disposable cleaning mop is easy to use and is a real timesaver! WET2GO Ready Mop ProGen is designed to simplify your cleaning tasks.
Interclean 2024
We got to show our new products to the entire world in May at the Interclean show in Amsterdam. Together with Fictief Standbouw BV, we designed a beautiful stand to show off our products with pride. During this year’s edition, we got to showcase our products, meet up with old friends, make new ones, and see the future of cleaning. Of course, we had lots of fun too.
The 2024 edition of the Interclean show was the 29th edition. We’ve said it many times, but we will keep repeating it. We have been there from the beginning! This fact didn’t go unnoticed by the organization of Interclean because we were rewarded with a ‘Participated All Editions’ award. With pride, we can announce that we will be participating in 2026 as well!
Growing family
Our Flash family is growing. We were able to hire amazing new people to strenghten our team. We all got to know each other a bit better during a team outing. With an inspiring word from Kasper van den Berge and great (but very warm) weather, we got to compete in various games. After some sunscreen, we raced to see which team got the most points and get crowned as the winner. It was amazing to see that there was no cheating involved, at all. (Yes there was, lots and lots of cheating.) We ended the entire day with some food and drinks. It was a great day where we all got to know each other a little bit better, and have fun outside of work!
We are hiring to expand our family even more in 2024. Do you want to be part of the future of Flash? Take a look at our vacancies (Dutch only). Please don’t hesitate to contact us; we would love to hear from you!
We can’t wait to continue on our path of innovation for the rest of this year.
